3 Essential Ways Data in Ticketless Parking Improves Car Park Operations
Digital solutions have always been at the forefront of improving business systems. As a provider of AI Vehicle Identification solutions via Computer Vision, data has been the sole driver of bringing our clients’ business goals to life. The data multiScan provides offers ample opportunities for revenue growth, data-driven decision-making, and key visibility of vehicle information across their car parks. For Car Park Managers or any IT Manager overseeing a car park, we plan to explore the power that data multiScan provides as a Ticketless Parking System.
Ticketless Parking That Delivers – Meeting Customer Satisfaction Through Efficiency
As we install multiScan across Australia, a common challenge businesses face is congestion in the car park, which often leads to a poor visitor experience. When businesses relied on traditional ticketed systems, they frequently lost revenue due to vehicle backlogs, leading to a large volume of manual overrides to keep customers happy. The process of having to call the operator and explain what happened to your ticket is very time-consuming. For the operator, seeing vehicles back up while dealing with upset customers is frustrating, often leading to simply lifting the boom gates to please everyone. However, this isn’t a sustainable solution.
With data-driven parking solutions like multiScan, many customers can be held accountable, ensuring that those who claim they were “only in the car park for 10 minutes” enjoy a seamless experience. We witnessed this with the Bunnings Car Parks, where non-customers often used the car park. Introducing our ticketless parking solutions ensured that the car park was reserved for genuine paying customers, restoring thousands in in-store revenue.
Read more on our Bunnings Case Study!
In a study done by D. Caruelle, L. Lervik-Olsen, and A. Gustafsson, it was found that when customers wait longer than expected, their satisfaction drops—though up to a certain point, they remain relatively forgiving. However, if the wait time exceeds 2.5 times their expectation, satisfaction drops significantly. On the other hand, when customers wait less than expected, their satisfaction increases. Analog ticketed systems often face issues, giving visitors a negative impression due to the lengthy processes needed to validate their stay. A data-driven ticketless parking solution treats each vehicle as the ticket itself, eliminating the frustrations of lost tickets and reducing the need for manual overrides, maintaining company values.
The Hidden Savings of a Scalable Ticketless Parking System
As a business grows, it’s crucial to consider that visitor traffic will increase as well. This same principle applies to car park traffic, which can lead to congestion and negatively impact your business’s image. Implementing a Ticketless Parking system is often the first step to managing car park congestion, making it a worthwhile investment. However, if your system relies on variables outside of its control (e.g., customers breaking their parking tickets), it can quickly become a liability. Businesses frequently overspend on consumables and maintenance, sometimes exceeding the revenue generated by the parking system.
As an engineering team in the parking industry, we have seen how common car park issues can impact revenue streams. multiScan was designed with business needs in mind, eliminating the challenges of ticketed parking systems. By transitioning to an LPR Parking System that uses Licence Plate Recognition, we can reduce ticket-related stress. Our system matches vehicle make, model, and colour with 99% accuracy, significantly reducing daily revenue leakage. Additionally, the mechanical aspects of ticket-based systems require frequent maintenance, especially as visitor traffic grows. Moving to a ticketless solution ensures that your system’s maintenance is limited to cameras and boom gates, which are easier to manage, keeping your operations running smoothly year-round.
Optimising Ticketless Parking Operations via Data Insights
Monitoring car park data can be a daunting task due to the wealth of information about each visitor that can be collected. Without automation, gathering these insights can be resource-intensive and costly. As a technology company, we place data at the core of our innovations. This data powers the logic and control of our hardware, ensuring a premium experience for visitors. It’s crucial to continuously analyse the data collected to uncover valuable insights that can enhance car park operations. Knowing metrics like dwell time and hourly vehicle counts allows businesses to adjust staffing levels based on peak times or invest in additional parking spots to accommodate increased visitor traffic, avoiding the frustration of customers endlessly searching for parking.
Having transparency in visitor data also enables proactive security measures and better control over revenue loss. For example, if certain vehicles are known for avoiding payment, multiScan can add them to a watchlist and notify operators in real-time. This means you never have to lose the revenue of a two-hour park due to uncertainty over a visitor’s stay duration. With multiScan, you gain comprehensive oversight of your car park’s activity, empowering your team to address revenue loss and security risks efficiently. The ability to accurately track entry and exit times ensures consistent enforcement of policies, reducing disputes and maximising the revenue potential of every parking space.
Ticketless Parking is Setting the New Standard
Overall, multiScan provides a comprehensive ticketless parking solution that revolutionises car park management through data-driven insights and automation. By eliminating the inefficiencies of traditional ticketed systems, multiScan enables businesses to maintain smooth operations, enhance customer satisfaction, and maximise revenue. With real-time vehicle tracking, identifying repeat offenders, and automating entry and exit processes, businesses gain greater control over their car parks, reducing operational costs and security risks. As a scalable solution, multiScan grows alongside businesses, ensuring parking systems remain efficient and effective even as visitor traffic increases. This advanced technology allows car park managers and IT teams to deliver a seamless parking experience, fostering positive visitor perceptions and safeguarding their bottom line.
Explore how Ticketless Parking Data could improve your business with multiScan!
